Monday, September 30, 2013

Samsung on the defensive over gold phone rat race with Apple

Samsung on the defensive over gold phone rat race with Apple

Samsung on the defensive over gold phone rat race with Apple

Welcome to another game of Apple vs. Samsung, where two of the richest tech companies in the world - and their fans - fight pointless, petty battles and everyone, loses every time.

This time Samsung finds itself on the defensive as Apple fans accuse it of copying the gold iPhone 5S with its gold Galaxy S4.

Samsung revealed the gold Galaxy S4 to the world last week, but the phone was ac tually announced in the Middle East in late August and launched there before the iPhone 5S was even unveiled - and there lies only part of Samsung's argument.

In fact official the Samsung blog Samsung Tomorrow on Saturday published a non-comprehensive chronicle of its history with gold handsets, the first of which actually dates back to 2004.

All that glitters is at least colored gold

The SamsungMobileArabia Twitter handle sounded off last week about the gold Galaxy S4, pointing out that it went on sale in the UAE 2 days before the iPhone 5S was unveiled.

And according to the company's blog post, Samsung's first gold phones were the Anycall SCH-E470, SPH-E3200 and SPH-E3250 from 2004.

Since then it launched gold-colored phones (some even with real gold) in 2007, 2008, 2009, 2011, 2012, and 2013, including the S amsung Galaxy Golden flip phone this year. Not all were widely available (or available at all), but they existed nonetheless.

And the gold Galaxy S4 was launched in the United Arab Emirates, Kuwait, and Qatar in September.

There's no indication that this battle will reach a court, since luckily even Apple and Samsung can't trademark a color (yet).

Normally that wouldn't stop fans from fighting the companies' petty battles for them in message boards and comments - but maybe we can put this one to bed, people?

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//PART 2