Monday, September 23, 2013

Opinion: Surface 2 extends Microsoft's Windows RT long game - for now

Opinion: Surface 2 extends Microsoft's Windows RT long game - for now

Opinion: Surface 2 extends Microsoft's Windows RT long game - for now

In many ways, Microsoft's Surface 2 was the company's big chance to prove that Windows RT deserves its place in the world.

Has it taken it? Well, sort of.

Let's face it: Surface RT and other Windows RT devices have been up against it for some time now, and for good reason.

They can't run legacy Windows programs, which is a valid concern considering the Windo ws Store is lacking a whole heap of apps from big name developers.

For this reason, Microsoft has always had a hard time convincing people that the Surface RT is worth the investment - particularly in the face of the Surface Pro that can run full-fat Windows 8 apps and looks almost exactly the same on the outside.

Surface 2

Two paths

So what options did Microsoft have with the Surface 2? Dropping the RT moniker was a good start.

After that, Microsoft had two potential routes to go down: improve what's already there, or go in the opposite direction of making the device less premium to sell it at a lower price point.

The second option could have b een a real tactical boon. Why not forego the (admittedly luxurious) VaporMg casing for something a little less premium?

It would have set the scene for Surface 2 and other Windows RT devices to compete with lower-priced Atom-powered devices appearing on the market that are more appealing by default due to running full-fat Windows 8.

Think about it: a new, cheaper Surface with Windows 8.1, an improved kickstand, a generous Skype calling package, 200GB of free SkyDrive storage and Office 2013 thrown for under £200. I'd buy it, and I'd bet I wouldn't be the only one.

Surface gloss

As we now know, Microsoft didn't go down this road. Instead, it chose to make a Surface 2 with improved hardware and a few b onus cloud services on the hope that they will gloss over Windows RT's limited functionality.

They won't, but they will help. Having a 1080p display will improve anything from gaming to viewing photos, reading, and holding video calls using Skype.

The extra screen real estate will also help when using Windows 8.1's improved app snapping. And nobody has ever complained about a device being given 25% more battery life.

Windows 8.1

Long game

But at the end of the day, you feel that Microsoft had little choice but to make those improvements just to continue its Windows RT long game.

The company clearly believes the platform can still be a success over time, but it can't afford to stand still and do nothing in the face of a never-ending onslaught of competing tablets and convertibles.

Whether Surface 2 and its subsequent iterations will be given that time to convince people that there is a value proposition to be found with buying a Windows RT device remains to be seen.


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