Monday, September 30, 2013

Latest Gmail for Android app suggests mobile ads on the way

Latest Gmail for Android app suggests mobile ads on the way

Latest Gmail for Android app suggests mobile ads on the way

Android users: Enjoying the latest Gmail 4.6 update released last week? Now imagine it chock full of ads, and you might have some idea of what Google plans for the near future.

Android Police reported Saturday that last week's release of Gmail 4.6 for Android wasn't just about adding new cards and a cleaner design - the APK file is also hiding something a bit less welcome inside.

According to code extracted from the latest build 836823 released last Friday, the Gmail app may soon b e infested with mobile advertising - including the ability to potentially save ads to your inbox.

Although the code to empower ads in Gmail isn't currently active, it appears that all Google needs to do is flip a switch at their end and version 4.6 could start serving 'em to upwards of a billion Android users.

The little things

Judging from the contents of the Gmail APK, Google's approach to such mobile advertising could be done with some degree of restraint, although for some users, any intrusion is likely to be unwelcome.

Thankfully, the Gmail 4.6 build isn't all bad news - in addition to the aforementioned new cards, the app also includes a few less noticeable tweaks, such as darker UI icons and the removal of the Cancel button while sending a message.

Last but not least, the app also serves up a warning about any unsent messages that may be lounging about in a user's Sent folder, and also removes the generic avatar picture used for contact s that don't have one assigned while viewing messages in Notifications.

TechRadar reached out to Google for comment regarding mobile ads coming to the Gmail for Android app, and will update this article as necessary.


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