The early launches at MWC 2013 keep on coming, with Samsung unveiling a new HomeSync set-top box running Android Jelly Bean.
The new media streamer, which will compete directly against the Apple TV solution, will serve up a host of popular video on demand services through full access to the Google Play store.
Naturally, that also means that the best Android games, music services and o nline portals will be available on the big screen TV, at full 1080p HD resolution, where available.
The HomeSync box is not, however, a Google TV-branded product.
Look out, Apple TV
As well as freer access to a greater range of apps than Apple TV, Samsung's HomeSync will also have another leg-up on Cupertino's favourite 'hobby project.'
It has a 1TB HDD meaning users can store a host of their favourite media content on the device, with up to 8 members of the household able to set-up user accounts for private or shared storage.
The 2nd and 3rd generation Apple TV products ditched local storage for a streaming-only solution, which has so far served the company well.
Like Apple TV, users will be also able to control the box from a smartphone app.
Spec-heavy
Other top-line HomeSync specs include a 1.7GHz dual-core CPU, while there's 1GB of RAM to keep things ticking over smoothly.
There's also Bluetooth 4.0, Gigabit Ethe rnet, Wi-Fi, USB 3.0, micro USB, and an optical audio out.
The device will go on sale in April in the US initially, before a global expansion later in the year.
Pricing has not yet been announced.
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