Thursday, August 15, 2013

Microsoft: Google's reasons for blocking YouTube app 'manufactured'

Microsoft: Google's reasons for blocking YouTube app 'manufactured'

Microsoft: Google's reasons for blocking YouTube app 'manufactured'

The thin ice Google and Microsoft were skating on in regards to a YouTube app looks to have cracked completely.

Hours after news broke that Google blocked Microsoft's two-day-old, re-released YouTube app, David Howard, corporate vice president and deputy general counsel at Microsoft, laid blame for the situation squarely only Google's shoulders.

In a biting blog post, Howard singled out HTML5 as the sticking point in Microsoft and Google's collaboration to give Windows Phone customers a YouTube app. He insinuated, however, that there's something more nefarious going on.

"It seems to us that Google's reasons for blocking our app are manufactured so that we can't give our users the same experience Android and iPhone users are getting," Howard wrote. "The roadblocks Google has set up are impossible to overcome, and they know it."

There's more: "We think it's clear that Google just doesn't want Windows Phone users to have the same experience as Android and Apple users, and that their objections are nothing other than excuses."

Blame game 2.0

Microsoft released its own YouTube app in May, however Google objected to the app on several grounds. Microsoft pulled it and the two companies committed to work together to get an app back up.

An updated application was released on Tuesday, and Microsoft claimed the new app addressed the concerns Google originally raised, including adding advertisements.

But the YouTube honeymoon was short lived, and Google disabled the app earlier today.

In a statement sent to TechRadar, a YouTube spokesperson said that Google was working with Microsoft to build a full-feature Windows Phone YouTube app, but one based on HTML5.

"Unfortunately, Microsoft has not made the browser upgrades necessary to enable a fully-featured YouTube experience, and has instead re-released a YouTube app that violates our Terms of Service," the spokesperson said, thus leading to the app's blockage.

Leveling the playing field

In his blog post, titled "The limits of Google's openness," Howard said Google did ask Microsoft to create its app using HTML5.

"This was an odd request since neither YouTube's iPhone app nor its Android app are built on HTLM5," Howard wrote, later stating that Google's ToS violation claim is actually code for building an app not based on HTML5.

After dedicating resources to developing such an app, "experts from both companies recognized that building a YouTube app based on HTLM5 would be technically difficult and time consuming," something Microsoft figured was keeping the iPhone and Android apps from transitioning to the coding language.

Ultimately, Microsoft decided to publish its non-HTLM5 YouTube app while committing to work with Google on a long-term basis to create a code-adherent app, Howard explained.

Howard said Microsoft is willing to collaborate with Google on an app based on the code, "but we shouldn't be required to do something that apparently neither iPhone nor Android has succ essfully figured out how to do."

We've asked Google for comment on where the situation now stands and will update this story when we hear from the company.

Yeah, there's more

After calling Google's reasons for blocking access "manufactured," Howard addressed several other issues Google raised regarding the YouTube application..

When it comes to ads, Howard claimed that Microsoft's app served Google ads based on metadata made available to it. Though Microsoft asked Google to provide the same information given to iPhone and Android so it can mirror how ads show on these platforms, "Google has refused to give this information to us."

Branding and a degraded experience are also concerns crowed about by Google, but Howard wrote it's odd for Google to have issues now when Microsoft ran an "inferior YouTube app" before.

"Reviews of our new app are unanimous that the experience is much improved, and we're commi tted to making adjustments to improve it further," he wrote. "If Google were truly concerned about a degraded experience, it would allow our users access to the new YouTube app they love."

Still, despite what he essentially describes as Google's duplicitous behavior, Howard said Microsoft is willing to work with Google to "resolve any legitimate concerns."

"In the meantime," Howard concluded, "we once again request that Google stop blocking our YouTube app."

It looks like we're in for a long battle, ladies and gentlemen.


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