Wednesday, August 28, 2013

Nintendo slashes Wii U price ahead of PS4, Xbox One releases

Nintendo slashes Wii U price ahead of PS4, Xbox One releases

Nintendo slashes Wii U price ahead of PS4, Xbox One releases

Gamers may be turning their backs on the Wii U, but Nintendo plans to staunchly defend its next-gen console against invading competitors this holiday season with a drop in price.

IGN today reported that Nintendo has confirmed a change in suggested retail price for the Wii U, which comes on the eve of new competition from both Sony's PlayStation 4 as well as Microsoft's Xbox One.

Beginning Sept. 20, the Wii U Deluxe drops from $ 349.99 to only $ 299.99, a $ 50 price cut that Nintendo executives hope will make the troubled console more affordable; no announcement has yet been made regarding a similar change in Europe or Japan.

The same price will also apply to a new deluxe bundle that includes digital copies of The Legend of Zelda: The Wind Walker HD as well as the Hyrule Historia book coupled with a Zelda-themed GamePad and a 32GB hard drive.

Heightened value

Rumors of a Wii U price cut have circulated for months, but Nintendo's announcement colors the decision as just business as usual.

"The price decline is pretty straightforward. Really, the focus on heightening the value for Wii U is now that we are in a position where we've go t a regular pace of great software," explained Nintendo of America President Reggie Fils-Aime.

Fils-Aime specifically cited this month's arrival of Pikmin 3 and New Super Luigi U as well as Wonderful 101 and Wind Walker HD next month as Nintendo's "strong pace of first-party, strong third-party content."

According to GameSpot, the current 8GB Wii U Basic model will be phased out to make room for the lower-priced Deluxe bundles, including the original version with Nintendo Land.


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